How to stand out from the crowd
Growing up, I used to absolutely love doing a ‘Where’s Wally?’. Okay, I still love doing a ‘Where’s Wally?’. For those that don’t know, the point of a ‘Where’s Wally?’ picture is to find Wally, the...
View ArticleBrand new brand: How to show love to customers who haven’t bought from you yet
Whenever I’m shopping on the high street, I want a friendly, welcoming, relaxing experience. Whilst I don’t want to be ignored by staff, I also don’t want to be badgered by them and I certainly don’t...
View ArticleWhy you need to be using the Google Analytics e-commerce tracking tool
If you’re selling online, you need to be using e-commerce tracking in Google Analytics, it’s as simple as that. If you’re not, then it’s like saying, “oh I’ll book this hotel in the middle of nowhere,...
View ArticleDon’t delay in getting prepared for Black Friday.
I know that it’s not till November, 24th November to be precise, but it’s time to start ensuring that your website is optimised and able to cope with the potential increase in demand over the biggest...
View ArticleAre you ready for Christmas?
The sight of the bustling high street, full of people decked in hats, scarves and winter coats was once the quintessentially British image of Christmas Shopping. The way we shop has changed, and the...
View ArticleBuilding brand loyalty in an increasingly competitive market
If you run an e-commerce store, you’re probably aware that it’s becoming even harder to gain customer loyalty in an increasingly competitive market. So, what can you do to keep your customers coming...
View ArticleBlack Friday vs Cyber Monday: What you need to know
It might feel like everywhere you turn at the moment, someone somewhere is talking about Black Friday sales. And that’s for a good reason. As an online retailer, you don’t want to ignore the hype. To...
View ArticleOur monthly marketing and e-commerce roundup – October
October has come and gone, and Christmas is nearly here! But in case it went too fast for you we have highlighted the important news and updates in marketing and e-commerce. This month we cover...
View ArticleTop tips on how to deliver the goods
In the run up to Christmas, you need to offer a smooth service when consumers purchase from your store. One of the biggest pain points when it comes to shopping online is delivery. In the latest...
View ArticleNovember marketing and e-commerce roundup
The countdown to Christmas is well under way! Therefore, it’s understandably been a busy and rather hectic month in the world of marketing and e-commerce. In this round-up, we try to clarify and update...
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